Accelerating student applications
Building digital strategies for the UK's educational sector
Ensuring King’s College London delivers on its promise to provide a purposeful education with academic excellence starts with a digital presence that meets its multiple users’ expectations. Simplifying user journeys through the site, removing content duplication and supporting student choice are just some of the challenges Panlogic is tackling over its retained engagement.
Workstreams include detailed discovery sessions across faculties and schools, redesign of the study section to better surface and link content and an AI led review of content based on usage, relevance and topicality. Other work included user testing, search (paid and organic), reporting and dashboarding, and international rollout.
Panlogic is supporting Kings College London with digital user experience. Their teams are highly professional with deep experience in eliciting user needs and synthesising these into site improvements. Further, their strategic insight gathered over twenty five years have brought feature and functional improvements to the KCL online presence. I have no hesitation in recommending them to others working in the education sector. Director Of Brand, Marketing & Student Recruitment